Download PDF Content Strategy for the Web

Content Strategy for the Web. Kristina Halvorson, Melissa Rach

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ISBN: 9780321808301 | 240 pages | 6 Mb

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780321808301
• Publisher: New Riders

Download Content Strategy for the Web

Kindle books download Content Strategy for the Web in English 9780321808301

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

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Content Strategy for the Web. 30 likes · 0 talking about this. Content Strategy for the Web, 2nd Edition - iTunes - Apple
Get a free sample or buy Content Strategy for the Web, 2nd Edition by Kristina Halvorson & Melissa Rach on the iTunes Store. You can read  Content Strategy for the Web: Kristina Halvorson: 9780321620064
Content Strategy for the Web [Kristina Halvorson] on Amazon.com. *FREE* super saver shipping on qualifying offers. If your website content is out of date,  Content Strategy for the Web – Interview with Kristina Halvorson
According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other  Complete Beginner's Guide to Content Strategy - UX Booth | UX Booth
In this article, we'll take a brief look at Content Strategy—that odd amalgamation of Web Savvy, Information Architecture and editorial process  CASE - Content Strategy for the Web
This book offers practical advice and guidance for those looking to get control of content, online and off. The authors discuss how to evaluate, manage, and be  Content Strategy for the Web (Voices That Matter): Amazon.co.uk
Trade in Content Strategy for the Web (Voices That Matter) for an Amazon.co.uk gift card of up to £4.71, which you can then spend on millions of items across the   Content Strategy for the Web (Voices That Matter): Amazon.co.uk
Trade in Content Strategy for the Web (Voices That Matter) for an Amazon.co.uk gift card of up to £2.02, which you can then spend on millions of items across the   Sara Wachter-Boettcher: The Emerging Field of Content Strategy
Grids, paragraphs, captions … is it time web content grew up? Which is where content strategy comes in. It's a field you may or may not have  Kristina Halvorson, Ceo/founder at Brain traffic | SlideShare
Kristina is the author of Content Strategy for the Web; the founder of the Confab content strategy conference; the host of the podcast “Content Talks”; and a highly   Book Review: Content Strategy for the Web, 2nd Edition - Sundog
If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. Along with Melissa  Book Review: Content Strategy for the WEB - GovLoop - Social
http://briankseitz.wordpress.com/2011/09/06/book-review-content-strategy-for-the-web/ One of the missing elements in most Web projects these Review: Content Strategy for the Web | sparkhouse
I've just finished reading Kristina Halvorson's Content Strategy for the Web, and I highly recommend it to any web professional seeking to get a  content strategy for the web | Tumblr
“Generally speaking, your web content is useless unless it does one or both of the following: • Supports a key business objective. • Supports a user (or customer ) Why Higher Ed Sucks at Content Strategy | .eduGuru
Creating any kind of good content strategy is going to require changing the way people work on your web site, and that is diametrically 

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